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Implementation
3
Stage 3 is all about actions dictated by our findings from Stages 1 and 2. Each project will differ slightly in what is required and where to focus our efforts and budgets. We will define a scope of work specifically for you and your goals moving forward.
A typical structure of work will look like this, it is broken down into three areas, Brand Strategy, Brand Expression and Visual Expression, some companies will require everything, and others will only require some specific parts. But by this stage, we will have established a relationship and a clear understanding of how best to tackle the task ahead.
Brand Strategy
Brand Substance
Positioning Strategy
Brand Expression
Brand Persona
Communications Framework
Visual Expression
Brand Identity System
Brand Presence
Through this comprehensive process, we ensure that your brand not only stands out but also resonates deeply with your target audience, driving business growth and success.
Brand Intensive
2
Building on the insights from Stage 1, we delve deeper to determine the optimal strategic direction for your brand. We conduct a thorough analysis of your audience, competitors, and market dynamics to craft a precise strategic blueprint for your brand.
The primary advantage of this blueprint is that it charts the most effective course for your brand, considering your business's unique circumstances. It provides clarity on your brand's trajectory.
The initial phase involves Research & Development, where we collaborate closely with you to grasp your business perspective and overarching vision.
Independently, we conduct a comprehensive audit of your industry, target audience, competitors, and market landscape. This audit informs our insights into the most effective strategic approach for your brand.
When it’s finished, you’ll have a clear understanding of what’s required for your business, a high-level understanding of your brand and overall brand strategy and more importantly you’ll have a full roadmap laid out in front of you.
At the end of the Brand Intensive, we provide you with a full report that outlines the strategic roadmap in detail as well as a fully transparent quote to execute it.
So, there’s a huge amount of work that goes into the Brand Intensive as well as a huge amount of value that comes out of it.
Discovery Session
1
In this session, we instantly begin to create value for you and help you understand the importance of brand building with the right blueprint. We start to create insights for the next stage of the development.
At this point, we can go our separate ways as we may not be aligned in what we can offer you and whether you are the right fit for us right now.
