Fractional b2b Marketing Team: That creates full time impact
Methods as a supplier to you can enhance your ESG plans. Our ESG strategy is delivered via 3 pillars: People, Planet and Performance.
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Performance
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Build a range of diversified income streams so that we can sustainably reinvest in businesses and our wider purpose.
Improving performance so that we can make an even bigger impact across our two other Ps (People and Planet) + maintaining our commitment to ethical business practices and governance.
John Good Group live by their three pillars, People, Planet and Performance and People, being the leading people, the group definitely puts its money where its mouth is. Skills and leadership development remains a core focus. To facilitate this as efficiently and effectively as possible, each member of our management team is undergoing leadership training with T2, a CPD accredited learning and development training provider.
All companies within the group including Methods are fully backed when it comes to investment to ensure that we, as, organisations are continually having an impact on all stakeholders, from internal team members, to you, the most important part of the People Pillar, our customers.
Planet
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We have dedicated driving programmes for us, the Methods team and our fellow colleagues across the John Good group. We donated £60,000 to nonprofit organisations across the year, allowing us and our colleagues to decide where it should be donated – take a look at the non-profit organisations we donated to in 2023.
Ensure a positive impact on the environment and society at the centre of all our choices.
We have a dedicated foundation – a proportion of the group’s profit covers the operations costs of the foundation. Meaning, for every £1 going into the donation > £1 will go out to a charitable cause.
People
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Provide the best opportunity for personal and professional development.
The John Good Group Employee Giving Programme fuels our passion to deliver social impact and gives our people the rewarding experience of engaging directly with the charities they support. This is delivered in multiple ways, whether that’s through volunteering days and pro-bono work, to nominating small charities and projects to receive a donation.
Methods is a part of a group of companies that delivers profit with purpose.
Operationally Carbon Neutral
John Good Group is a 191-year-old family business. As a result, it has seen enormous changes take place during that time, with a major focus on becoming operationally carbon neutral. This aligns perfectly with the Groups' planet-first approach, which includes long-term sustainability plans that influence every decision we make.
To demonstrate our commitment to sustainability, John Good Group worked with leading audit, tax and consulting firm RSM to measure and report the Group’s carbon footprint for 2022. All of the data gathered aligned to the Greenhouse Gas Protocol. This insight has enabled the Group to further develop its green initiatives, including the rolling out of carbon reduction programmes across each of its businesses.
We are very proud to say that in 2023, John Good Group announced that it had achieved operational carbon neutrality for all of its businesses.
Methods is a unique b2b fractional marketing team, because our growth (which is controlled = we only onboard 4 clients per annum onto our roster) support thew growth and positive impact on all of our stakeholders within the group of companies in John Good Group and our communities across the UK who benefit.
Methods represent a pioneering model for businesses with an ESG strategy, leveraging its unique "profit with purpose" mantra to foster substantial social impact. As a client, your ESG strategy will be strengthened, as Methods is already ahead of many UK marketing agencies in ESG development. By actively supporting charitable organisations and individuals, Methods amplifies social contributions across the UK, aligning with the core values of the John Good Group and ensuring that every client contributes to broader positive change.
As a client of Methods, you will be part of a transformative journey that prioritises genuine impact over superficial measures. Backed by the legacy and values of the John Good Group, Methods goes beyond traditional carbon offsetting by investing in carbon removal technologies. This long-term vision for sustainability ensures that both the company and the wider population can thrive for generations to come.
Methods should be your choice for B2B marketing support because our expertise, combined with our values, will not only generate positive results but also enhance your ESG plans.
"We want to leave the world in a better place than the one we inherited"
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