Methods successfully transformed Good Travel Management, a 60-year-old travel management company, by creating a successful inbound marketing channel(s).

Despite Good Travel Management's long-standing reputation for excellent customer service, they had previously struggled to attract regular inbound enquiries. Methods stepped in, using their expertise to develop an effective proposition and implement a multi-channel go-to-market strategy that accurately represented the company's high-quality service delivery. This comprehensive approach not only improved GTM’s market presence but also produced significant results.

From a starting point of very few inbound leads, the company now generates an average of 67 – 85 quality leads per month across various marketing channels. Which in turn smashed the current record for onboarding new clients, with the original record being 27 and now the record in the first year of Methods implementation has seen 97 new clients being welcomed into the GTM family.

This notable improvement showcases Methods' ability to uncover untapped potential, aligning Good Travel Management's marketing efforts with their internal strengths, and establishing them as a strong competitor in the travel management industry.